On April 4, 2022, the Blackhawks celebrated 14-year captain Jonathan Toews’ milestone of 1,000 career games with a tribute befitting his legacy.
The event included a commemorative poster giveaway featuring a personal letter from Toews, a limited-edition 1,000th Game logo t-shirt, and an atrium installation spotlighting his career highlights. Fans could explore a “Road to 1,000 Games” exhibit featuring mementos, key moments, and a custom photo-op.
The art direction drew inspiration from Toews’ many achievements, represented by jersey patches he wore throughout his career—including the Captain’s “C,” six All-Star patches, three Stanley Cup patches, and the “Toews 1,000th Game” patch. These milestones were celebrated in the pre-game ceremony, which included a highlight video, tributes from Alternate Captains, and appearances by Toews’ family.
Video from the Chicago Blackhawks X account @NHLBlackhawks
responsible for: art direction, social media graphics, giveaway poster design, in-atrium photo-op wall design
CREDITS:
Creative Director: John Sandberg
Creative Manager: Kim O'Reilly
Senior Graphic Designer: Jordan Smith
Graphic Designer: Jack Gambro
Manager, Photography: Chase Agnello-Dean
Photography Assistant: Adam Eberhardt
Events & Experiences Team: Brian Howe, Rachel Stellfox
Video Production: Banner Studios
All artwork, photography, and video content featured in this portfolio are the sole property of the Chicago Blackhawks. These materials are presented solely to demonstrate my design and creative contributions and are not owned by me.