On April 24, 2022, the Blackhawks honored legendary broadcaster Pat Foley’s 39-year career with "Pat Foley Night," a celebration filled with nostalgia and appreciation for his contributions to the team.
The event featured a full digital and in-arena takeover, including pre-game photo ops, giveaways, a limited-edition "Hawks Win!" t-shirt, and digital content showcasing highlights from nearly four decades of Foley’s career. The art direction drew inspiration from vintage newspaper clippings chronicling Pat’s journey, incorporating black-and-white photography, historic headlines, and quotes like “An Artist With Words” into a nostalgic collage design.
The evening began with an opening ceremony featuring Foley’s family and friends, followed by in-game features spotlighting his career highlights. The night concluded with a heartfelt post-game “Cheers to 39 Years” toast from fans in attendance, leaving a lasting impression of Foley’s impact on the Blackhawks community.
responsible for: art direction, social media graphics, in-arena graphics, in-atrium photo-op wall design
CREDITS:
Creative Director: John Sandberg
Senior Graphic Designer: Jordan Smith
Graphic Designer: Jack Gambro
Manager, Photography: Chase Agnello-Dean
Photography Assistant: Adam Eberhardt
Events & Experiences Team: Brian Howe, Rachel Stellfox
All artwork, photography, and video content featured in this portfolio are the sole property of the Chicago Blackhawks. These materials are presented solely to demonstrate my design and creative contributions and are not owned by me.