Before New Era had a league-wide deal with the NHL, they had an exclusive partnership with the Blackhawks. Our design and retail teams worked directly with them to create a custom line of hats using specialty materials, printing, and stitching techniques—sold exclusively at the team’s Madhouse Team Store and online at CBHShop.com.
NEW ERA BLACKHAWKS 9FIFTY BUFFALO PLAID SNAPBACK
NEW ERA BLACKHAWKS 9FIFTY TWO TONE RED SCRIPT SNAPBACK
NEW ERA BLACKHAWKS 9FIFTY FOUR STAR TWO TONE GREY SNAPBACK
NEW ERA BLACKHAWKS 59FIFTY FOUR STAR BLACK FITTED
NEW ERA BLACKHAWKS 9FIFTY FLORAL BLACK SNAPBACK
NEW ERA BLACKHAWKS 9FIFTY FLORAL TWO TONE WHITE SNAPBACK
NEW ERA BLACKHAWKS 9FIFTY CREAM CORD & RED SNAPBACK
NEW ERA BLACKHAWKS 9FIFTY OLIVE CORD GOLFER WITH LEATHER PATCH
responsible for: all design concepts presented on this page
CREDITS:
Senior Graphic Designer: Jordan Smith
Senior Graphic Designer: Kellie Fredette
Graphic Designer: Jack Gambro
Manager, Photography: Chase Agnello-Dean
Photography Assistant: Adam Eberhardt
Retail Team: Dan Feinberg, Ryan Daly, Jordan MacIver
All artwork, photography, and video content featured in this portfolio are the sole property of the Chicago Blackhawks. These materials are presented solely to demonstrate my design and creative contributions and are not owned by me.