In February 2023, the Blackhawks partnered with 19-year-old artist and West Side Chicago resident Tyrese Ingram to design a Black History Month warm-up jersey that celebrated unity and Black voices.
Working closely with Tyrese, I helped translate his concept into a cohesive vector design that became the foundation for the warm-up jerseys, retail collection, and overall art direction for the night. His artwork, titled “Standing Together,” used various shades of black to symbolize unity, with abstract lines representing a community coming together.
The design extended into a retail collection featuring Tyrese’s art, sold at the United Center and online. The jersey’s custom “BHM” lockup, also designed by Tyrese, was prominently displayed as a patch and in the event’s key art, amplifying the night’s celebration of Black excellence.
Video from the Chicago Blackhawks X account @NHLBlackhawks
responsible for: art direction, social media graphics, jersey design, retail collection design
CREDITS:
Creative Director: Michael Benford
Creative Manager: Lindsay Wright
Senior Graphic Designer: Jordan Smith
Artist: Tyrese Ingram
Manager, Photography: Chase Agnello-Dean
Photography Assistant: Adam Eberhardt
Social Impact Team: Sara Guderyahn, Sarah Triner
Video Production: Banner Studios
All artwork, photography, and video content featured in this portfolio are the sole property of the Chicago Blackhawks. These materials are presented solely to demonstrate my design and creative contributions and are not owned by me.